Ace Lighting Direct our company is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.acelightingdirect.com or make a purchase from us.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

1. Information We Collect

We collect information that you provide directly to us and information about your use of the Site automatically.

  A. Information You Provide to Us:

• Identifiers: When you make a purchase or attempt to make a purchase through the Site, we collect your name, billing address, shipping address, email address, and phone number.
• Payment Information: We collect payment information, such as your credit or debit card number, at the time of purchase. This information is processed directly by our secure payment processor and is not stored on our servers.
• Communications: If you contact us for customer service, sign up for our newsletter, or otherwise communicate with us, we collect the contents of those messages and your contact information.
  
  B. Information Collected Automatically (Device Information):

• Log Data: We automatically receive information from your web browser or mobile device when you visit our Site. This data includes your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track the activity on our Site and store certain information. This helps us understand how you use our Site, improve your experience, and conduct marketing activities.
• You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

2. How We Use Your Information

We use the information we collect for various business purposes, including:

• To process and fulfill your orders, including sending you invoices and order confirmations.
• To communicate with you, including responding to your inquiries and sending you service-related emails (e.g., account updates, security alerts).
• To screen our orders for potential risk or fraud.
• With your permission, to provide you with information or advertising relating to our products or services (e.g., our email newsletter).
• To improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact with the Site).
• To comply with legal obligations.

3. How We Share Your Information

We share your Personal Information with third parties to help us use it, as described above. For example:

• Service Providers: We share information with companies that provide services on our behalf, such as payment processing, order fulfillment, shipping, email delivery, hosting, and marketing analytics. These service providers are contractually prohibited from using your information for any purpose other than to provide this assistance.
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Legal Compliance: We may disclose your information where required to do so by law, subpoena, or other legal process, or if we believe in good faith that such action is necessary to comply with the law and the reasonable requests of law enforcement.

We DO NOT sell your personal information to third parties for their own marketing purposes.

4. Behavioral Advertising
   
   As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

• You can opt out of targeted advertising by using the links below:
• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. Do Not Track
   
   Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
   
   
6. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: The right to know what personal data we hold about you.
• Rectification: The right to have inaccurate personal data corrected.
• Erasure: The right to request the deletion of your personal data.
• Restriction: The right to request the temporary suspension of processing your personal data.
• Data Portability: The right to receive your data in a structured, machine-readable format.
• Objection: The right to object to how we use your personal data, particularly for direct marketing.
• Opt-out of Sale: The right to opt-out of the sale of your personal information (we do not sell data, but we include this for completeness).

To exercise any of these rights, please contact us using the details in the "Contact Us" section below.

7. Data Retention

We will retain your Order Information for our records unless and until you ask us to delete this information. We retain this information to comply with legal, tax, and accounting obligations, and to handle any future complaints or queries.

8. Children’s Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.

9. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date at the top of this page.

10. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.